Creating a second source of INCOME
Obtaining a second source of income all starts with an idea, one of the most potent forms of power that exists. I learnt from a TED-Ed that “power is the ability to have others do what you would have them do”. Is that not what all businesspeople want: the ability to make others buy what they want them to buy? How do we achieve that? How do we get the power to make people purchase our services and products? Getting the business community to take actions in your favour can happen in a variety of ways. Here are some examples in line with the 6 forms of power that exists: – Well of course you can’t do that. You can’t use violence to enforce sales. That’d be wrong and illegal in so many ways. – There’s a popular saying in Ghana that “money stops nonsense”. Yes, your wealth can buy you sales or the influence to increase sales but if not structured properly, you would be spending more money to make less money. – I remember buying books when I was in Primary School that was Government-sanctioned. We had no choice but to buy them. A democratic government can ratify and downright guarantee sales for a product or a service. In some cases, the product/service meets the needs of the people. In other cases, experts describe the act as “corruption”, “nepotism”, etc. so… … … you get the point. – A lot of people do what a lot of people do. That’s how many people confirm that something is ok, not that the majority is always right. Social Norms are powerful and can make people change their minds on what to buy and what not to. – There is power in numbers. This seems close to social norms. Let’s assume it’s not a norm; just numbers; just people coming together as a collective to say “we want what we want!” That’s power! What you need, is a strong idea. I asked my team at Maxwell Investments Group (MIG) what their version of a strong business idea for passive income is. Dr Abigail T. D. Anyomi, President of MIG, wrote on our group platform, and I quote: “As the days go by, it becomes increasingly clear that having one source of income is highly insufficient to survive in today’s economic climate. Regular 9 to 5 jobs are simply not going to cut it if you want to live a comfortable life, not to even mention a luxurious one. The second source of income is not a second job. Passive income, which is when your money is basically working for you without you necessarily having to move a muscle, is the way to go to achieve financial freedom. And the more streams you have, the more money you earn and the more freedom you will have to live your dreams, be it a vacation to the Caribbean or a weekend away at a luxury hotel.” So, how do you get started on having another income stream? What avenues can we explore? The aim is to fully maximise and utilise the resources available to you. Here are some pointers to consider when determining what should qualify as a second source of income. Flexibility – The last thing you want from a second income source is to have to squeeze time or to feel pressured for time to carry it out. A good second income source should give you the freedom to determine your work hours. Whether you are a nighttime person or a daytime person, you should be able to ‘work’ in your free time and it shouldn’t have to compete with your regular job. Sustainability – This is very key. The ideal second source of income should be self-subsistent and be able to function efficiently outside of you or with minimal input from you. It shouldn’t fall apart once you do not have sufficient time to work on or interact with it. It should basically maintain itself. Enjoyable – What is the point of another job if it’s just to slave away? The ideal second source of income should be something you enjoy doing. That way, it’s an avenue to destress and won’t add to the high stress levels you may be experiencing in your primary job. Pick something that makes you happy, explore a hobby, ideate around it and monetise it. Inexpensive – Your second income source should most definitely not cost you an arm and a leg to get it off your ground. Scalability – It should have the potential to grow from a small side hustle into something that can generate significant revenue. The best side-hustles almost always becomes the new 9 to 5, only that you start working 24hours on it because you begin to enjoy yourself. That is why it is important to ideate properly. It is important to sift through the many ideas that flood in and execute the one that has the highest chance of success, to choose a strong business idea. Rya G. Kuewor, the CEO of The RIO Corporation, also wrote on our MIG group platform, and I quote: “The answer isn’t predominantly straightforward, unfortunately. More often than not, an idea, especially a business or a technological one, for instance, is only as good as its patronisers. We can colour the grey areas by understanding that Facebook’s (or Meta’s) idea of connecting people would never have worked if the people had no desires of being connected to each other, or understanding that Adinkra Pie would not have been successful if Ghanaians had immovable resolutions about eating breakfast they hadn’t made themselves. Knowing this, we can surmise that a good idea needs to be well-timed, culture or context-appropriate, simple enough that it does not feel like a chore, and appealing enough that it isn’t boring. We can use this formula and practice having more good ideas”. So now we need a strong business idea. What makes a business idea “strong”? The strength of the business idea is a prime factor in
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