News and Articles

Publications

In our competitive business world, maximising customer value and increasing revenue are constant goals. Cross-selling emerges as a powerful strategy in this context.  Cross-selling is the art of promoting additional products or services to existing customers that

Client retention is a critical aspect of business success that involves maintaining long-term relationships with existing customers. Retaining existing clients is often more cost-effective than acquiring new ones, making client retention a priority for businesses across industries.

In marketing and e-commerce, conversion rate refers to the percentage of visitors who take a desired action, such as making a purchase, filling out a form, or subscribing. It is a crucial metric businesses use to measure

Financial literacy is a critical life skill that empowers individuals to make informed decisions about managing their money, planning for the future, and achieving financial goals. It encompasses a range of knowledge and skills, including budgeting, saving,

Financial literacy is often thrown around, but what does it truly encompass? Financial literacy is the ability to understand and manage your money effectively. It is the knowledge and skills that empower you to make informed financial

Intellectual Property Rights, a crucial legal framework, serve as a shield for intellectual property and intangible creations of the human mind. These include inventions, literary and artistic works, designs, and symbols used in commerce. Intellectual property rights