Arts and Tourism Hub

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About the Hub

The Maxwell Arts and Tourism Hub is an initiative of Maxwell Investments Group Limited in partnership with the Kwame Nkrumah Memorial Park. The Hub considers the tourism of art as a partnership between culture and the tourism industry we creatively contribute to the increment of what is unique about arts and artists in Ghana and abroad. The country’s heritage, which includes its arts, is an embodiment of Ghanaian history and culture. Through these new initiatives, the Maxwell Arts and Tourism Hub has embarked on networking with artists nationwide and abroad for a sustainable and resilient arts culture. The blending of arts and culture with tourism can lead to economic development by bringing visitors to the area, while also contributing to community well-being by invigorating local areas through creative practices.

The impact

Objectives

Exhibitions

To utilise current and innovative events and technological models such as frequent art exhibitions and auctioning through strategic partnership or collaborations, together with the making of a state of the art Hub at the Kwame Nkrumah Memorial Park premises.

Investment

To engineer financial models and avenues for investment that can generate sustainable development, marketing and promotion strategies to aid in the national efforts of uplifting Ghana’s Arts and Tourism image

Development

To develop a digital space to connect artists and develop marketing strategies and fund opportunities within the arts and the tourism industry in Ghana

Tourism

To provide guided tours to tourists in collaboration with heritage institutions sign on to the MATH network;

Advanced Tools

To encourage patronage of the art products and increase visitation to the heritage sites signed on to the MATH network;

Connecting IT

To develop a tourism hub that connects all tourism destinations and art galleries into a portal using ICT;

Innovation

To bring innovative use of art within heritage spaces in Ghana;

Explore ART

Exhibitions

Announcement soon

See details

feature your ART

display your art to a wider audience

Tell your Art's story

Share your art’s story to connect with and help others understand your creation better. Every artwork has a story and sharing it can help your art resonate with others.

Artist Attribution

Giving proper artist attribution is crucial to recognize and honor artists’ work, preserve culture, establish authenticity, affirm an artist’s reputation, encourage artistic pursuits, and create more interest in an artist’s oeuvre.

Exposure

Artist exposure is essential to build a reputation and career. It helps artists showcase their talents, attract sponsors, and receive feedback, leading to more opportunities for collaboration, commissions, and sales.

Collaborations

Collaborations benefit artists by providing diverse creativity, enhancing their skills, exposing them to new techniques, widening their networks, and promoting teamwork and a sense of community in the art world.