Maxwell Investments Group
We have a disciplined approach towards executing ESG-centric Sustainability Development Models, Agricultural Sector Optimisation, Local & International Trade of Soft Commodities and Market-Acquisition Strategies.
No longer are we limited by the technology of our time. Our in-house analysts create financial models and investment memorandums that generate sustainability development & market capture strategies, utilising innovations like our multinational USSD infrastructure & strategic collaborations. These will go on to become the very drivers with which we contribute to building micro-conomies, entrepreneurship and the Triple Bottom Line for generations to come.
According to the Brundtland Commission’s report, which is the result of an urgent call by the United Nations General Assembly for “a global agenda for change”, ‘sustainability development’ means “meeting the needs of the present without compromising the ability of future generations to meet their needs“.
Triple Bottom Line (TBL) also maintains that companies like ours should commit to focusing as much on social and environmental concerns as they do on profits. The TBL theory reckons that instead of one bottom line, there should be three: people, planet and the profit.
We agree. Now, let’s dive in!
Statistics tell us that there are 490 million people in Africa who are living in extreme poverty. Poverty in and of itself is impeding as it stands but 36% of the total population of an entire continent??? These are numbers neither to be overlooked nor under-resolved.
Even though viable companies exist all over Africa, and the fact that the continent houses the youngest population on the planet and in exemplary numbers, poverty remains on the rise.
The continental consensus, and indeed the global one, is that the poor (in Africa and elsewhere) are largely and collectively an un-bankable community. We strongly and largely believe that this instance is only valid with the present and prevailing state of affairs inadequate non-engagement.
A trusty but potentially challenging solution would be to engage in mammoth-scale social entrepreneurship, which would ignite and sustain the creation of what we call micro-economies within low-come communities and for Persons of Concern (POCs). We briefly define POCs to be persons living below minimum wage, and other persons growing poorer and poorer by default, year in, year out.
We recall to memory that the African population, by definition, by default, and by design, is primarily and largely entrepreneurial. Ergo, impacting the (momentarily) underprivileged may take on several forms, from as little as micro-insurance access to full-scale community projects like machinery installations within POC communities, amongst others.
Maxwell Investments Group (MIG) and our subsidiaries vehemently believe that social entrepreneurship is the solution here. Employing the strategy of social entrepreneurship ensures the sustainability of our company’s financial, human, material and intellectual inputs, as well as the sustainability development of the POC communities we serve.
Africa-wide supply of services
Towards this solution, we supply impact services & impact products through ICT within Africa and worldwide. We are operational in Ghana, Nigeria, Kenya, Uganda, South Africa, Rwanda, Tanzania, Malawi, Burundi, Zambia and more soon. Our Africa-wide scope takes a special focus on our MIG Goals which are linked to AU’s Agenda 2063 and the UN SDG’s.
Re-engineering products and services
The mission is to engineer or re-engineer services & products, yours and ours, and deploy our supply chain with market capture strategies & sustainability development models towards the triple bottom line. When you can reach more people and garner goodwill along the way, do both.
An Impact Product/Service
Let’s analyse a practical example:
When a much-needed pharmaceutical product is unreasonably expensive such that the masses that need it cannot afford it, then it is not an impact product: it’s just… medicine.
When that same pharmaceutical product is affordable but not within the easy reach of the masses that require it most, then it’s just… medicine.
When the same product is affordable, within the reach of the masses but does not leave the consumer better off than before, then it’s just… I don’t think we can call it medicine at this point.
Here’s the secret: ANY service or product can be an impact service or an impact product when deployed in such a manner that it ticks ☑ the three boxes abovementioned! At MIG, our analysts create market capture strategies infused with sustainability development elements that ensure that they do.
We do more than create investment memorandums and financial models that get the job done. Practically, by working with us, you would be forward-investing as you tap into the Early Stage Ecosystems we currently work with.
People, Planet & the Profit
MIG’s activities create market capture, peripheral marketing, and increased sustainability development. We engineer impact services and impact products to materially increase the living standards of POCs, which as a result, feed into the Triple Bottom Line, ESG centric solutions, and contribute to our MIG Goals linked to the United Nations Sustainable Development Goals (SDGs) & the Africa Union Agenda 2063.
Everybody wins with MIG
Your company, your projects, products and services could be at the receiving end of all of these when we are your Implementation Partners. We cultivate a circular economy of sorts, where the members of the POC communities we serve see real impact and those self-same community members become (loyal) patronisers and contributors to and of your company’s brand, services and products. It’s a Win-Win-Win scenario!
Do Not Go Alone
Do not open yourself to the risk of market failure as many others have. Africa, as is evident, is home to the youngest population on the planet. In 2015, the number of African youth aged 15-24 was 226 million. By 2030, that number will be over 320 million, up by 42%. By 2055, it is projected to double to 452 million. And that’s just Africans aged 15-24.
Yet, strong entry into these rich areas for investment, collaboration, and product & service adoption has remained curtailed and unattractive to many investors, collaborators, and corporations alike. One prevailing reason: the lack of market access.
In instances where access is achievable, the sheer size of your Customer Acquisition Cost (CAC) and Customer Retention Cost (CRC) tend to outweigh the opportunity of investments. We have also identified a cluster of other reasons, such as deeply pronounced cultural differences which deter adoption, the absence of communal buy-in, et cetera.
We'll walk with you
Distribution channels are not only useful but exceedingly necessary and cost-effective (especially in the long-term). Our company has created arguably the most well-placed distribution channel for entering into low-income communities in Africa and elsewhere. Thus, making sure your investments, projects, programmes implementation and disseminating products & services thrive.
We meet prospects and their communities where they are by not forcing digitised applications into the many African communities that hardly have power supplies to sustain smart devices. Our USSD infrastructure is really the key ingredient to the workability, sustainability, and maintenance of our market capture strategies. Your golden opportunity is what we do on a day-to-day!
Alone, you might end up spending more than you should for your services’ or products’ market access – point of fact!