Maxwell Investments Group

No longer are we limited by the technology of our time. Our in-house analysts create financial models and investment memorandums that generate sustainability development & market capture strategies, utilising innovations like our multinational USSD infrastructure & strategic collaborations. These will go on to become the very drivers with which we contribute to building micro-economies, entrepreneurship and the Triple Bottom Line for generations to come.

According to the Brundtland Commission's report, which is the result of an urgent call by the United Nations General Assembly for “a global agenda for change”, ‘sustainability development’ means "meeting the needs of the present without compromising the ability of future generations to meet their needs".

Triple Bottom Line (TBL) also maintains that companies like ours should commit to focusing as much on social and environmental concerns as they do on profits. The TBL theory reckons that instead of one bottom line, there should be three: people, planet and the profit

We agree. Now, let’s dive in!

The Problem

Statistics tell us that there are 490 million people in Africa who are living in extreme poverty. Poverty in and of itself is impeding as it stands but 36% of the total population of an entire continent??? These are numbers neither to be overlooked nor under-resolved.

Even though viable companies exist all over Africa, and the fact that the continent houses the youngest population on the planet and in exemplary numbers, poverty remains on the rise. 

The continental consensus, and indeed the global one, is that the poor (in Africa and elsewhere) are largely and collectively an un-bankable community. We strongly and largely believe that this instance is only valid with the present and prevailing state of affairs inadequate non-engagement.

The Solution

A trusty but potentially challenging solution would be to engage in mammoth-scale social entrepreneurship, which would ignite and sustain the creation of what we call micro-economies within low-come communities and for Persons of Concern (POCs). We briefly define POCs to be persons living below minimum wage, and other persons growing poorer and poorer by default, year in, year out.

We recall to memory that the African population, by definition, by default, and by design, is primarily and largely entrepreneurial. Ergo, impacting the (momentarily) underprivileged may take on several forms, from as little as micro-insurance access to full-scale community projects like machinery installations within POC communities, amongst others.

The Mission

Social entrepreneurship

Maxwell Investments Group (MIG) and our subsidiaries vehemently believe that social entrepreneurship is the solution here. Employing the strategy of social entrepreneurship ensures the sustainability of our company’s financial, human, material and intellectual inputs, as well as the sustainability development of the POC communities we serve.

Africa-wide supply of services

Towards this solution, we supply impact services & impact products through ICT within Africa and worldwide. We are operational in Ghana, Nigeria, Kenya, Uganda, South Africa, Rwanda, Tanzania, Malawi, Burundi, Zambia and more soon. Our Africa-wide scope takes a special focus on our MIG Goals which are linked to AU’s Agenda 2063 and the UN SDG’s.

Re-engineering products and services

The mission is to engineer or re-engineer services & products, yours and ours, and deploy our supply chain with market capture strategies & sustainability development models towards the triple bottom line. When you can reach more people and garner goodwill along the way, do both.

An Impact Product/Service

Let’s analyse a practical example:

When a much-needed pharmaceutical product is unreasonably expensive such that the masses that need it cannot afford it, then it is not an impact product: it’s just… medicine.

When that same pharmaceutical product is affordable but not within the easy reach of the masses that require it most, then it’s just… medicine.

When the same product is affordable, within the reach of the masses but does not leave the consumer better off than before, then it’s just… I don’t think we can call it medicine at this point.

Here’s the secret: ANY service or product can be an impact service or an impact product when deployed in such a manner that it ticks ☑ the three boxes abovementioned! At MIG, our analysts create market capture strategies infused with sustainability development elements that ensure that they do.


We do more than create investment memorandums and financial models that get the job done. Practically, by working with us, you would be forward-investing as you tap into the Early Stage Ecosystems we currently work with.

People, Planet & the Profit

MIG’s activities create market capture, peripheral marketing, and increased sustainability development. We engineer impact services and impact products to materially increase the living standards of POCs, which as a result, feed into the Triple Bottom Line, ESG centric solutions, and contribute to our MIG Goals linked to the United Nations Sustainable Development Goals (SDGs) & the Africa Union Agenda 2063.

Everybody wins with MIG

Your company, your projects, products and services could be at the receiving end of all of these when we are your Implementation Partners. We cultivate a circular economy of sorts, where the members of the POC communities we serve see real impact and those self-same community members become (loyal) patronisers and contributors to and of your company’s brand, services and products. It’s a Win-Win-Win scenario!

Our Services & Products

Our USSD framework compartmentalises prospects and categorises them based on data points like need, location, business type, et cetera. The millions of prospects across the African continent and the world are immediately exposed to business opportunities, as well as our virtual marketplace that allows commerce across our different economic blocs.

MIG, our Investor Network, our Corporate Partners and you are also able to better devise more bespoke means of collaboration based on collective and well-categorised data towards streamlining product & service delivery, impact assessment as well as realistic projections. This is the bedrock of us contributing to the so-called micro-economies across the globe!

Our USSD Codes

REGISTER for impact products and services by dialling the following shortcodes in the countries below:

Country USSD Country code
Ghana *920*110# GH
Nigeria *347*110# NG
Kenya *384*110# KE
Uganda *284*110# UG
South Africa *134*382*110# ZA
Rwanda *801*110# RW
Tanzania *149*46*20# TZ
Malawi *384*110# MW
Burundi *423*110# BI
Zambia *384*110# ZM

Ready Market

We are in constant communication with a market that is far-reaching. We found it best to build a networking infrastructure that is based on USSD technology - a data light, fast, and efficient way to communicate with anyone from every corner of the earth.

Our USSD codes vary from country to country but are all operated from one interface. This means, with one click of a button, impact services & products, yours and ours, will be within the easy reach of millions!

A feedback loop, through simple surveys initiated and executed through USSD, is one of the cost-effective but efficient ways to learn about your service or products from millions. All of this is in a constant state of preparedness for use.

We truly believe we’re building the right tools for when you seek sustainability and growth (new products, new markets and new customers), an increase of capital (savings from sustainable operations and premiums for greener products) and a reduction of risk.

Do Not Go Alone

Do not open yourself to the risk of market failure as many others have. Africa, as is evident, is home to the youngest population on the planet. In 2015, the number of African youth aged 15-24 was 226 million. By 2030, that number will be over 320 million, up by 42%. By 2055, it is projected to double to 452 million. And that’s just Africans aged 15-24.

Yet, strong entry into these rich areas for investment, collaboration, and product & service adoption has remained curtailed and unattractive to many investors, collaborators, and corporations alike. One prevailing reason: the lack of market access. 

In instances where access is achievable, the sheer size of your Customer Acquisition Cost (CAC) and Customer Retention Cost (CRC) tend to outweigh the opportunity of investments. We have also identified a cluster of other reasons, such as deeply pronounced cultural differences which deter adoption, the absence of communal buy-in, et cetera. 

We'll walk with you

Distribution channels are not only useful but exceedingly necessary and cost-effective (especially in the long-term). Our company has created arguably the most well-placed distribution channel for entering into low-income communities in Africa and elsewhere. Thus, making sure your investments, projects, programmes implementation and disseminating products & services thrive.

We meet prospects and their communities where they are by not forcing digitised applications into the many African communities that hardly have power supplies to sustain smart devices. Our USSD infrastructure is really the key ingredient to the workability, sustainability, and maintenance of our market capture strategies. Your golden opportunity is what we do on a day-to-day!

Alone, you might end up spending more than you should for your services’ or products’ market access - point of fact!

Our Agenda

The MIG Goals are designed to reflect core human values and to bolster the sustainability development agenda of enterprises, people, and the planet. Every project, every partnership and every innovation we undertake or execute works in concert to accomplish the collective agenda. Our MIG Goals as well represent us contributing our quota to the achievement of the AU’s Agenda 2063 to the UN Sustainable Development Goals (SDGs).

The United Nations Sustainable Development Goals is the world's foremost call to action to end poverty, protect the planet, and ensure that by the year 2030, all people enjoy peace and prosperity. The African Union’s Agenda 2063 is Africa’s foremost call to action on creating strategic frameworks that lead to inclusive, equitable and sustainable development, grounded firmly in robust continental infrastructure.

The MIG Goals

MIG Goal 1

Basic Income Access

MIG Goal 2

Reliable, Affordable, Nutritious Food

MIG Goal 3

Clean Water, Hygiene & Sanitation

MIG Goal 4

Innovation & Technology Infrastructure

MIG Goal 5

Access to Essential Healthcare

MIG Goal 6

Clean Energy

MIG Goal 7

Useful, Affordable Education

MIG Goal 8

Micro-economies Sustainability Development

MIG Goal 9

Integration of the African Continent

MIG Goal 10

Global Collaborations

Social Impact & ESG

The MIG core culture is one of creating sustainability development models, building communal equity, and a culture that prioritises the Triple Bottom Line. As the company expands across communities, countries, and continents, environmental sustainability, social impact, and inclusive governance have equally grown to be at the forefront of our internal and external decisions. 

The company seeks to be a prime example and leader in the Social Impact and ESG space, displaying and demonstrating that protecting the very planet that makes investments possible and profitable is more sustainable in the long term than doing the opposite. 

MIG establishes its leadership in this space through its governance structures and by instituting a functional Social Impact & ESG division (The RIO Corporation) that will ensure that our ethics and the MIG Goals are safe-guarded and iterative enough to meet the nuances in global standards.

The RIO Corporation

The RIO Corporation is MIG’s Social impact and ESG division. RIO is a registered not-for-profit, non-governmental and non-partisan organisation whose mission is to materially increase the living standards of the impoverished.

We recognise that conventional corporate social responsibility is not communally beneficial in the long term; its applications, while positive, oftentimes fail to promote sustainability development. Merging business training boot camps with access to business services, micro-insurance and other impact products and impact services means the creation of more robust businesspeople, a community’s increased economic power, and the ability to grow and access larger economic opportunities.

Once a people become empowered, skilled, up-skilled and re-skilled, suddenly, their labour value and inputs to societies and indeed to themselves become immensely and immediately tangible. The RIO Corporation safeguards the MIG Goals and validates MSMEs that, through their contribution to the MIG Goals, make it to the MIG Business Club.

MIG Dream Team

No one man can whistle a symphony; it takes a whole orchestra to play it. The people that make MIG work share in the mission and vision of our company.

MIG, our global network and the impact we strive to achieve are lovingly built, steered and sustained by these folks below, alongside countless others within our impact network. With over 100 years of combined experience, we’ve got a well-seasoned team at the helm.

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Join Us

We are always on the lookout for talent, for people that make the impossible, possible.
Our employment perks are not the main attraction - the actual job is!

World-Class Projects

Our projects impact millions of people all over the world. We love creating real impact! You would too.

A Great Team

We are the kind of people that learn a lot from each other, and then go have a drink after work.

Flexible schedule

We focus on what gets done; that’s what’s important. In the new normal, we choose to be target-driven.

Healthy Lifestyle

A healthy lifestyle simply means doing things that make you happy, feel good, and get employee satisfaction.

Yearly abroad trips

We plan trips abroad to ease off when yearly targets are exceeded. We really are buddies outside of work.

Attractive Bonuses

Performance-based bonuses. Marriage bonuses. Honeymoon bonuses. New baby bonuses. Your stability is our stability.

Strategic Partnerships

Our partnerships span across several areas of industry, products, and services. We do this because of the communities and markets that we serve, in line with MIG Goal 10.

MTN aYo makes health insurance and life insurance available to our beneficiaries in various countries in Africa. This service is especially central for us because innovation adoption is hampered in low-income communities due to the general lack of the provision of health insurance and life insurance for community members; this means efforts and finances that would otherwise go towards the creation of micro-economies would instead be used to cover healthcare and life insurance. In line with MIG Goal 5 - Access to Essential Healthcare, there is a strong and salient reason services such as basic healthcare are human rights. We focus heavily on this area. Our MTN aYo medical cover and life insurance is delivered through our USSD framework using our bespoke code for all our project countries across Africa.

One of our most prominent partnerships yet is with GAWU (the Ghana Agricultural Workers Union). This collective is Ghana’s largest trade union under the Trade Union Congress (TUC) of Ghana. Working with this union ties deeply into MIG Goals 1, 2, 8 & 9. We are also able to provide impact services to this community of well-managed and properly-organised entrepreneurs. The organisation of GAWU affords us the unique opportunity of access to the largest pack of contributors to Ghana’s agriculture which is about 50% of the country’s GDP. GAWU has always served as one of our prime examples of a collective community that is opportune grounds for collective community projects; for community buy-in, and the stability that a well-grounded and trusted implementation partner can contribute to ensuring project success.

Contact us today for a no-obligation consultation on how we can work with you.