The next “AMAZON” in Africa will need a Functioning Address System
From the complexities of distribution hubs to a functioning nationwide logistics network, not to mention the minimum consistent business activity needed to make the whole model viable, a housing numbering system performs an essential role in the development of the next Amazon in Africa. If Amazon wanted set up in Ghana as in the US and the UK, and they haven’t, you can bet that one of the factors has been the lack of a fully functional addressing system. Good news: Ghana has a shot at fixing that. Let’s look at the general need for a functioning address system and its role in national development. First, an optimised and functioning address system is the basic structure for quickly identifying physical properties. Second, by directing the creation and delivery of infrastructure projects and services in the urban setting, an address system is a tool used by city governments to monitor urban growth. Third, address systems assist companies in providing essential fire and police services and act as a guide for more effective and efficient mail delivery. Also, a helpful street naming and numbering system is the foundation for intuitively identifying locations. Finally, street addresses are necessary for locals and guests to navigate (Ecklu 2011). Address numbering is a practice that allows one to “assign an address” to a plot of land or dwelling by using a system of maps and signs that list the numbers or names of streets and structures. This idea can be used in urban networks and services because, in addition to buildings, other urban fixtures like streetlights, taxi stands, and public standpipes also have addresses. The housing numbering system, as mentioned earlier, is one of the most basic techniques for service delivery utilised by institutions in the public and private sectors. It makes it possible to collect taxes efficiently, dispatch emergency services like ambulances, firefighters, and law enforcement officers, and manage utility companies’ networks and revenue collection more effectively (Mennecke and West Jr 2001; Yildirim et al. 2014). Still, proper location identification systems positively influence the achievement of more general socio-economic development goals in most developing countries (Meso and Duncan 2002). Increasing digitalisation and the widespread usage of mobile devices today have created a space and a framework for innovation that increasingly combines physical and digital components (Nylén and Holmström 2015). According to Imieliski and Navas (1999), Roick and Heuser (2013), and Goodchild (2009), this phenomenon gave rise to the idea of digital location addresses, which makes use of significant technological advancements to transform descriptive locational information like postal addresses and named locations into an unambiguous geographic references. As a result, authorities in both wealthy and developing nations continue to look for ways to address issues with geographical addresses (Walsham and Sahay 1999). It took the world a while to discover this solution. Moreover, the fact that it is constantly being modified makes house numbering more challenging to tackle in mainly developing nations, such as Ghana. In the past years, countries worldwide struggled with their housing addressing system. Rarely have new neighbourhoods been added to the street identification systems initially utilised in city centres’ older communities. As a result, urban services were in a worrying situation due to inadequate identification methods. How can you navigate a rapidly growing country easily and effectively, nationwide? How can you swiftly send out ambulances, firefighters, or law enforcement officers? How are letters and messages delivered to private residences? In what ways are municipal services offered? How are malfunctions in the telephone, electricity, and water networks located? How do you put up a system for collecting taxes effectively? It was against these questions that the need to intensify and extend the street naming and addressing system to other parts of cities worldwide arose. Establishing a home address is a significant issue. Despite appearances, it is one of the most challenging in urban living. The issue is important since a person’s place of residence defines them just as much as their height, hair colour, or eye colour. Moreover, a person’s home address is now a crucial component of their personal identifying information; it can be found on their social security card and voter identification. That said, the concept of street, housing identification or naming that dates back to as early as the 18th century in Mannheim, Germany, is considered the prototype of American cities in the 19th century. However, the first street-addressing initiatives in sub-Saharan Africa were in the early 1990s. Despite this backdrop, in Ghana, all initiatives to correctly identify and number houses from the 2000s to as late as 2015 all relatively failed. Till recently, largely even still in use, to identify buildings, people use landmarks regardless of formal street names: “Make a right at the mango tree next to the uncompleted building and look for the petty trader selling on the table top. He will tell you where to go”. There are some obvious problems with this system. The tree may have been cut down. The trader might no longer be at their regular spot. Many communities in Ghana, including Accra, are so fast-growing that getting lost is becoming increasingly easy. Urban navigation is even harder for visitors and tourists. These are only the everyday issues. At the extreme end, taxing via real estate can be challenging for local governments in cities without addresses, and the implication on local micro and macroeconomics is huge (Osabutey, 2014). But, on the contrary, and in different countries where their street and housing address systems work effectively, the immersive benefit for individual business owners and local authorities has been unprecedented. Take, for instance, the case of Amazon: a multinational technology business with headquarters in the United States that focuses on artificial intelligence, cloud computing, online advertising, digital streaming, and e-commerce. One of the most valuable brands in the world, it has been called “one of the most significant economic and cultural forces in the globe.” How did Amazon get there: they took advantage of a working digital housing system that could identify and
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