General

Introducing “How Did I Get Here,” a distinctive television experience that draws viewers into the riveting personal journeys of its guests, examining the myriad life events that have moulded their identities and guided them to their present-day selves. The show endeavours to inspire, entertain, and foster a connection with its audience through genuine and heartfelt narratives that reveal our shared human experiences, dreams, and aspirations. In a world preoccupied with surface-level interactions, “How Did I Get Here” stands out as a refreshing and engaging alternative that values vulnerability and showcases the diverse spectrum of human experiences. Through intimate, enthralling conversations, the show uncovers the relatable challenges, achievements, and defining moments that have shaped the lives of guests from various backgrounds, forging a deep bond with the audience and encouraging viewers to reflect on their own stories. Set to become a beloved fixture of Friday night entertainment on GHOne TV and DSTV Channel 361, “How Did I Get Here” airs weekly from 7:30 PM to 8:30 PM GMT, providing a captivating and thought-provoking respite for viewers, perfect for unwinding and kicking off the weekend. As a refreshing addition to the television landscape, “How Did I Get Here” offers a unique blend of entertainment, inspiration, and insight, setting itself apart from other programs with its engaging format and wide-ranging stories. The show unites audiences in exploring the extraordinary lives of ordinary individuals, fostering a sense of connection and shared humanity. Every Friday night, “How Did I Get Here” welcomes viewers to immerse themselves in the fascinating personal journeys of its guests, unveiling the trials and triumphs that have shaped their lives. The show serves as a reminder that every person has a story to tell, and these stories have the power to inspire, uplift, and resonate with people from all walks of life. Focusing on the common threads that unite us all, “How Did I Get Here” transcends age, culture, and background barriers, creating a shared sense of humanity and understanding among viewers. The show encourages audiences to find solace, inspiration, and motivation in the tales of others, fostering a community of support and empathy. “How Did I Get Here” has the potential to be linked to several United Nations Sustainable Development Goals (SDGs) through its focus on personal stories and inspiring narratives. While the show does not directly address the SDGs, it can contribute to these goals in several ways: ·      SDG 4 – Quality Education: By showcasing the stories of individuals who have overcome educational barriers or have achieved success through education, the show can emphasise the importance of accessible and inclusive education for all. ·      SDG 5 – Gender Equality: By featuring guests of varied gender and promoting conversations around gender issues, the show can raise awareness and promote gender equality. ·      SDG 8 – Decent Work and Economic Growth: By sharing stories of guests who have overcome economic challenges or have created opportunities for others through entrepreneurship, the show can inspire viewers to pursue decent work and contribute to economic growth. ·      SDG 10 – Reduced Inequalities: The show’s focus on presenting a diverse range of guests and life stories can help to reduce inequalities by promoting empathy, understanding, and tolerance between people of different backgrounds. ·      SDG 11 – Sustainable Cities and Communities: By featuring stories of individuals who have contributed to developing sustainable and inclusive urban environments, the show can inspire viewers to take action in their own communities. ·      SDG 16 – Peace, Justice, and Strong Institutions: Through highlighting guests who have overcome adversity, fought for justice, or contributed to building strong institutions, “How Did I Get Here” can inspire viewers to engage in promoting peaceful and inclusive societies. ·      SDG 17 – Partnerships for the Goals: The show’s emphasis on audience engagement and participation can help to foster partnerships and collaborations among viewers, guests, and organisations working towards the SDGs. While “How Did I Get Here” may not directly address the Sustainable Development Goals, the show’s focus on personal stories and inspiring narratives can contribute to raising awareness and inspiring action related to several of the SDGs.  “How Did I Get Here” transcends the traditional television show format by inviting viewers on a journey of self-discovery and personal growth. By emphasising connection, empathy, and shared experiences, the show offers a window into the lives of others, providing valuable insights and lessons that can inspire viewers to embrace their own stories and strive for a deeper understanding of themselves and the world around them. The show’s unwavering commitment to presenting relatable and inspiring narratives is at the core of its mission, aiming to provide an authentic and powerful exploration of the human experience. Each episode delves deep into the lives of its guests, revealing vulnerability, courage, and self-discovery that have shaped their journeys. Through these genuine and heartfelt stories, “How Did I Get Here” aspires to establish an emotional connection with viewers, prompting them to reflect on their paths and embrace the unique challenges and victories that define their lives. Prioritising audience engagement and participation wholeheartedly, “How Did I Get Here” ensures viewers feel an intrinsic connection with the show and its stories. The program presents numerous opportunities for its audience to interact and share their personal narratives, fostering a sense of community and shared humanity that transcends the screen. In addition to these interactive elements, “How Did I Get Here” regularly issues open calls for submissions, encouraging viewers to share their life stories and experiences. These submissions can take various forms, including written accounts, video clips, or audio recordings, providing an inclusive platform for people of all backgrounds and abilities to participate by contacting the Co. Executive Producer, Maa Lucy Koranchie at 0540756687 or staying updated by following the show and engaging with exciting snippets on YouTube at www.bit.ly/hdighshow. As these personal experiences are showcased on the show, the audience gains a deeper understanding of the diverse range of human experiences, further solidifying the bond between viewers

I. BRIEF OVERVIEW OF MICRO-CREDENTIALS In today’s fast-paced and ever-evolving job market, the demand for a skilled workforce has surged, paving the way for inventive educational solutions. One such innovation gaining traction is the world of micro-credentials: focused, bite-sized learning experiences that empower individuals with the relevant skills they need to excel in their careers. These ‘short courses’ are designed to provide targeted learning in a brief period, arming professionals with the practical know-how required to succeed in their respective fields. From a Ghanaian perspective, colloquially referred to as ‘short courses’, micro-credentials present a unique opportunity for professionals to stay ahead of the curve. This educational trend has emerged in response to the dynamic nature of the modern workforce, where the shelf life of skills is dwindling, and the need for continuous learning is imperative. As a result, Ghanaians quickly realise the immense value of these ‘short courses’, enabling many people to acquire new competencies, hone existing ones, and keep pace with the ever-changing demands of the job market. Micro-credentials play a significant role in addressing the skills gap and fostering a culture of lifelong learning, both essential for socio-economic development. By focusing on specific skill sets, these ‘short courses’ allow individuals to meet the precise requirements of employers, thereby increasing their employability and career prospects. Furthermore, micro-credentials offer a flexible learning experience, enabling working professionals to balance their education and busy lives. Recognising micro-credentials potential in shaping the future of education and workforce development, The League of Entrepreneurs, an initiative of Maxwell Investments Group, has launched a groundbreaking micro-credential initiative. Implementers of this programme are from K-AISWAM of the Centre for Capacity Building and Innovation under Kwame Nkrumah University of Science and Technology (KNUST). This programme offers diverse courses tailored to address the most pressing skill demands in various industries. From Procurement & Logistics Management to Business Analytics and Big Data, The League of Entrepreneurs is committed to providing affordable, accessible, and high-quality educational opportunities that cater to the unique needs of Ghanaian professionals. II. UNDERSTANDING MICRO-CREDENTIALS A. Definition and explanation of ‘short courses’ To truly appreciate the value and impact of micro-credentials in the Ghanaian context, it is essential to understand what these ‘short courses’ entail. Micro-credentials, commonly called ‘short courses’ in Ghana, are focused learning programmes that target specific skills or competencies. These courses typically require less time and less financial investment compared to traditional degrees. They are designed to equip learners with job-ready, practical knowledge. ‘Short courses’ can be offered by universities, training institutions, or even professional organisations, with the aim of providing a flexible and accessible learning experience for those looking to upskill, reskill, or simply broaden their knowledge base. B. Examples of short courses under the League of Entrepreneurs in Ghana Under this programme, various micro-credentials are available, covering a wide range of subject areas and industries. Some popular ones include: 1.         Procurement & Logistics Management 2.         Sales and Marketing Management 3.         Occupational Health & Safety 4.         Financial Reporting & Budgeting 5.         Finance for Non-Finance Managers 6.         Strategic Human Capital Management 7.         Public Relations and Corporate Communications 8.         Financial Analytics 9.         Business Analytics and Big Data 10.      Project Management 11.      Project Management (Professional) 12.      Risk Management 13.      Monitoring & Evaluation 14.      Time Management for Professionals 15.      Leadership and Adaptive Management 16.      Strategy Formulation & Management 17.      Public Health Promotion 18.      Decentralised Solid Waste Management 19.      Decentralised Liquid Waste Management 20.      Medical Waste Management 21.      Integrated Water Management 22.      Environmental Sanitation and Waste Financing 23.      Personal Branding & Marketing 24.      Change Management 25.      Emotional Intelligence 26.      Customer Relationship Management 27.      Strategic Quality Management 28.      Negotiation Skills 29.      Public Speaking & Presentation Skills 30.      Process Management These courses, among many others, enable professionals to hone their skills in specific areas, making them more competitive and well-rounded in the job market. The League of Entrepreneurs’ micro-credential programme offers two distinct options for participants: with-stay and without-stay, each presenting its own set of benefits. Courses are taken virtually or at the K-AISWAM state-of-the-art facility at Adjiringanor, East Legon, Accra. The without-stay option, which includes breakfast and lunch, is more cost-effective for local participants or those with their own accommodation and transportation arrangements. This option allows learners to focus on their education while still enjoying networking opportunities during meal breaks. On the other hand, the with-stay option offers an all-inclusive experience, encompassing breakfast, lunch, dinner, and hostel facilities. Participants who choose this option gain access to additional amenities such as a swimming pool, gym, game centre, and guest lounge, fostering a sense of camaraderie and community among fellow learners. This immersive environment not only enhances the overall learning experience but also creates opportunities for collaboration and long-lasting professional connections. C. Difference between micro-credentials and traditional degrees Micro-credentials and traditional degrees serve different purposes in the educational landscape. Here are some key differences between the two: III. THE LEAGUE OF ENTREPRENEURS’ MICRO-CREDENTIAL INITIATIVE A. The League, K-AISWAM and KNUST The League of Entrepreneurs, incorporated in 2017, is a duly registered company under the laws of Ghana and in good standing. The League has joined forces with K-AISWAM of the Centre for Capacity Building and Innovation under Kwame Nkrumah University of Science and Technology (KNUST) to deliver an exceptional micro-credential programme. This partnership brings together the expertise of KNUST’s certified tutors and the passion of The League of Entrepreneurs to create a comprehensive and dynamic learning experience for Ghanaian students and professionals. B. Overview of course offerings and key benefits The League of Entrepreneurs’ micro-credential initiative boasts an impressive list of over 160 courses spanning various industries and disciplines. Key benefits of participating in this initiative include: These benefits, combined with the affordability and flexibility of the courses, make the initiative an attractive choice for professionals looking to advance their careers and contribute to Ghana’s socio-economic development. C. The impact of the Useful Affordable Education Drive The Useful Affordable Education Drive, spearheaded by The League of Entrepreneurs, is making significant strides in promoting accessible and affordable education in Ghana. This initiative empowers Ghanaians to acquire the skills they need to thrive in the modern workforce by offering a diverse range of micro-credentials. The Useful Affordable Education Drive is not only contributing to individual growth but is also

The Internet has undeniably changed how we live, work, and communicate. Since its inception, it has played a pivotal role in transforming lives and societies across the globe. From revolutionising access to information to connecting people worldwide, the Internet has broken down barriers and created once unimaginable opportunities. Its evolution from a static network to a dynamic hub of diverse content created by everyone has been astounding. In recent years, the rise of social media has become a particularly significant phenomenon. Boasting an impressive 4.7 billion users as of 2021, which accounts for 59% of the world’s population, social media has become an integral part of our lives and has an immense impact on businesses and individuals. Initially, the Internet was primarily a static network where users could access information but had limited means to contribute or interact with the content. However, as the technology evolved and became more accessible, users began to create and share their content, giving rise to a more interactive and collaborative space. This shift has been most evident in the emergence and growth of social media platforms. Social media platforms have gained traction at an exponential rate, offering a space for users to connect, share ideas, and communicate with others from all corners of the world. The statistics are staggering, with billions of users engaging on various platforms daily. This unprecedented level of connectivity has led to a profound impact on how we live, work, and even perceive the world around us. The widespread adoption of social media has transformed how businesses and individuals interact, opening doors for new opportunities, marketing strategies, and revenue streams. As a result, companies are increasingly leveraging social media platforms to reach, engage, and retain their target audience. Simultaneously, individuals use these platforms for personal growth, networking, and connecting with friends and family. However, the rise of social media usage also comes with its own set of challenges and concerns. Privacy, fake news, and cyberbullying have become more prevalent, demanding greater attention from governments, businesses, and users. The Internet’s journey from a static network to a dynamic hub of diverse content, powered by the rise of social media usage, has indelibly changed our lives and societies. As we embrace the possibilities and face the challenges of this digital landscape, it is crucial to remain vigilant and informed about the potential impacts and opportunities. I. THE EMERGENCE OF SOCIAL MEDIA The rapid rise of social media has been nothing short of a global phenomenon, with individuals and businesses embracing its numerous benefits and applications. As a result, social media has become an integral aspect of our digital lives by allowing users to create, share, and exchange information, ideas, and thoughts through online communities and networks. A. Definition and Purpose Social media is a computer-based technology that facilitates sharing ideas, thoughts, and information by creating virtual networks and communities. By design, social media platforms are interactive and user-driven, allowing people to engage with others, share their experiences, and express themselves in various ways. The ultimate purpose of social media is to connect people, foster relationships, and facilitate communication between individuals, groups, and organisations. B. User Demographics Social media platforms tend to attract diverse users, with some platforms skewing towards specific demographics. Social media users generally tend to be younger, better educated, and relatively wealthy compared to the broader population. This is particularly true for platforms like Instagram, Snapchat, and TikTok, which have a younger user base. However, as social media continues to grow and evolve, it is increasingly being adopted by older age groups and users with varying socioeconomic backgrounds. C. The Growth of Social Media Platforms The growth of social media platforms has been exponential, with over 128 sites in existence today. Among these platforms, Facebook remains the largest and most influential, boasting over 2.8 billion monthly active users as of 2021. Other major platforms include Instagram, Twitter, LinkedIn, Pinterest, and Snapchat, each with unique features and a user base. The rapid expansion of social media has been fuelled by advancements in technology, particularly the proliferation of smartphones and mobile internet access. As a result, social media has become more accessible, allowing users to connect and engage with others anytime, anywhere. Social media’s emergence has profoundly impacted various aspects of our lives, from personal relationships to business practices. It has revolutionised how we communicate, access information, and share experiences, ultimately transforming how we interact with the world around us. As social media continues to evolve and grow, it will undoubtedly continue to shape our societies and businesses in new and exciting ways. II. SOCIAL MEDIA IN GHANA In recent years, Ghana has witnessed significant growth in social media usage, with the number of users reaching an impressive 8.8 million. This surge in social media adoption has changed how Ghanaians communicate and interact with one another and has created many opportunities for businesses and the broader economy. A. The Rise of Social Media Users in Ghana The number of social media users in Ghana has grown exponentially, reaching 8.8 million people as of 2021. This increase in adoption can be attributed to the rapid expansion of mobile phone usage and affordable internet access, which have made social media platforms more accessible to a larger population. As a result, social media has become an integral part of daily life for many Ghanaians, who use these platforms to connect with friends and family, share experiences, and access information. B. WhatsApp: The Most Widely Subscribed Social App in Ghana Among the numerous social media platforms available, WhatsApp has emerged as the most widely subscribed app in Ghana. With its user-friendly interface, free messaging and calling features, and end-to-end encryption, WhatsApp has become the go-to app for Ghanaians to communicate with friends, family, and business contacts. In addition to its popularity for personal use, WhatsApp has also been embraced by Ghanaian businesses as a powerful marketing and communication tool. Businesses leverage the app to connect with customers, share updates and promotions, and provide customer support,