Author name: Dr Maxwell Ampong

In our competitive business world, maximising customer value and increasing revenue are constant goals. Cross-selling emerges as a powerful strategy in this context.  Cross-selling is the art of promoting additional products or services to existing customers that complement or are related to their initial purchase. Think of it as suggesting that perfect side dish to […]

Client retention is a critical aspect of business success that involves maintaining long-term relationships with existing customers. Retaining existing clients is often more cost-effective than acquiring new ones, making client retention a priority for businesses across industries. Extensive efforts and strategies ensure customers remain satisfied, loyal, and engaged with the brand. Throughout history, businesses have

In marketing and e-commerce, conversion rate refers to the percentage of visitors who take a desired action, such as making a purchase, filling out a form, or subscribing. It is a crucial metric businesses use to measure the effectiveness of their marketing efforts and website optimisation strategies. A high conversion rate indicates that a significant