Publications

I. IMPORTANCE OF DIGITAL TRANSFORMATION FOR SMES In today’s fast-paced and highly competitive business...

The break-even point (BEP) and break-even analysis are related financial concepts used to assess a business’s...

I wouldn’t call this an opinion piece since it excludes my personal opinions. Also, the story is still...

Understanding the burn rate is crucial in the fast-paced world of startups, where every cedi matters....

Efficiency ratios are critical financial metrics that evaluate how effectively a company utilises its...

In our competitive business world, maximising customer value and increasing revenue are constant goals....

Client retention is a critical aspect of business success that involves maintaining long-term relationships...

There’s an entrepreneur in Ghana I’ve admired for years. He’s a figure I’ve followed quietly, and although...

In marketing and e-commerce, conversion rate refers to the percentage of visitors who take a desired...

Financial literacy is a critical life skill that empowers individuals to make informed decisions about...

Financial literacy is often thrown around, but what does it truly encompass? Financial literacy is the...

Intellectual Property Rights, a crucial legal framework, serve as a shield for intellectual property...