News and Articles
Publications
22 July, 2024
Dr Maxwell Ampong
I. IMPORTANCE OF DIGITAL TRANSFORMATION FOR SMES In today’s fast-paced and highly competitive business...
14 July, 2024
Dr Maxwell Ampong
The break-even point (BEP) and break-even analysis are related financial concepts used to assess a business’s...
08 July, 2024
Dr Maxwell Ampong
I wouldn’t call this an opinion piece since it excludes my personal opinions. Also, the story is still...
28 June, 2024
Dr Maxwell Ampong
Understanding the burn rate is crucial in the fast-paced world of startups, where every cedi matters....
28 June, 2024
Dr Maxwell Ampong
Efficiency ratios are critical financial metrics that evaluate how effectively a company utilises its...
31 May, 2024
Dr Maxwell Ampong
In our competitive business world, maximising customer value and increasing revenue are constant goals....
24 May, 2024
Dr Maxwell Ampong
Client retention is a critical aspect of business success that involves maintaining long-term relationships...
20 May, 2024
Dr Maxwell Ampong
There’s an entrepreneur in Ghana I’ve admired for years. He’s a figure I’ve followed quietly, and although...
18 May, 2024
Dr Maxwell Ampong
In marketing and e-commerce, conversion rate refers to the percentage of visitors who take a desired...
04 May, 2024
Dr Maxwell Ampong
Financial literacy is a critical life skill that empowers individuals to make informed decisions about...
27 April, 2024
Dr Maxwell Ampong
Financial literacy is often thrown around, but what does it truly encompass? Financial literacy is the...
14 April, 2024
Dr Maxwell Ampong
Intellectual Property Rights, a crucial legal framework, serve as a shield for intellectual property...