The Maxwell Investments Group (MIG) Ecosystem

The Maxwell Investments Group (MIG) Ecosystem

Our Motto: “Your Goal, Our Goal!”

The Maxwell Investments Group (MIG) Ecosystem is a pioneering framework of 15 interconnected companies working to transform the lives of our stakeholders, who are largely persons of concern. The MIG Ecosystem also works within major industries, uplifts communities, and fosters sustainable development. Designed for scalability and rooted in innovation, the ecosystem combines the principles of Industry 4.0 with Industry 5.0’s human-centric approach to create a future where technology, sustainability, and people thrive in harmony.

Aligned with global trends in ESG (Environmental, Social, Governance), Sustainability, Climate Action, Digital Transformation, and Inclusive Growth, The MIG Ecosystem is a launchpad for collaboration across diverse sectors. Each company is alive as a natural consequence of our actions towards creating, delivering, and improving upon our impact services and products. Each strengthens the other, amplifying our collective impact while ensuring its own growth and sustainability.

Maxwell Investments Group (MIG): The Anchor

  • Role

    Leads the ecosystem with vision, coordination, and operational support.

  • Positioning

    Central to creating resilient supply chains, ensuring fair market practices, and integrating value-added services for global competitiveness.

  • Synergies

    Links farmers, logistics, and financial services, enabling seamless integration across the ecosystem.

1

WellMax Inclusive Insurance: The Protector

  • Role

    Regulated by the National Insurance Commission (NIC) and provides life and hospitalisation coverage while striving to develop innovative products such as weather-indexed insurance.

  • Positioning

    Critical to risk mitigation and resilience-building for marginalised groups and businesses.

  • Synergies

    Bundles with WellMax Micro-Credit loans, protects Maxwell Logistics operations, and offers tailored insurance for Maxwell Arts and Tourism Hub (MATH) artists, entrepreneurs, and Ecosystem stakeholders.

2

WellMax Micro-Credit: The Enabler

  • Role

    Regulated by the Bank of Ghana (BoG) and provides financial tools to underserved entrepreneurs, farmers, and businesses.

  • Positioning

    A key driver for inclusive finance and community economic development.

  • Synergies

    Supports MIG’s stakeholders and collaborates with Confideo Technologies for digital financial solutions.

3

Africa School of Entrepreneurship: The Empowerer

  • Role

    Trains youth and women in entrepreneurship, financial literacy, and agribusiness.

  • Positioning

    At the forefront of Africa's capacity building and human capital development.

  • Synergies

    Provides entrepreneurial skills, partners with EcoAfrica for sustainability practices, and supports MIG stakeholders.

4

Environmental Careers Organisation of Africa (EcoAfrica): The Sustainability Driver

  • Role

    Promotes ESG principles, environmental certifications, and climate-smart solutions.

  • Positioning

    A regional leader in sustainability, driving global partnerships through green initiatives.

  • Synergies

    Enables sustainable practices for stakeholders, collaborates with Aurora Stratham Innovations for eco-friendly infrastructure, and supports MATH’s sustainable arts programmes.

5

Confideo Technologies: The Innovator

  • Role

    Powers the ecosystem with cutting-edge ICT solutions and enhances our Supply Chain with ICT for Agriculture (ICT4Ag) solutions, ensuring transparency and efficiency.

  • Positioning

    Positioned as a leader in digital transformation, leveraging blockchain, IoT, and AI.

  • Synergies

    Builds platforms for MATH’s digital marketplace, integrates satellite tracking for Maxwell Logistics, and enhances financial operations for WellMax Inclusive Insurance.

6

Maxwell Arts and Tourism Hub (MATH): The Visionary

  • Role

    Celebrates and commoditises Ghana’s culture and heritage through art and tourism.

  • Positioning

    A hub for creative and cultural entrepreneurship, attracting global tourism partnerships.

  • Synergies

    Collaborates with Maxwell Homes for art spaces, uses Maxwell Logistics for event logistics, and supports artists with Africa School of Entrepreneurship’s training.

7

Maxwell Homes: The Builder

  • Role

    Develops infrastructure for residential, commercial, and industrial growth.

  • Positioning

    Positioned to create scalable and sustainable infrastructure.

  • Synergies

    Builds facilities for Maxwell Logistics, supports Aurora Stratham Innovations with real estate expertise, and develops spaces for Order And Eat operations.

8

Maxwell Logistics: The Connector

  • Role

    Delivers integrated logistics services, including warehousing, transport, and customs clearance.

  • Positioning

    An indispensable part of regional and global supply chain optimisation.

  • Synergies

    Enables seamless operations for Order And Eat deliveries, supports MATH’s exhibitions, and integrates satellite tracking powered by Confideo Technologies.

9

Maxwell FC: The Unifier

  • Role

    Uplifts communities through football, promoting peace and opportunity while removing our youth from non-illicit activities and fostering ethical growth.

  • Positioning

    A platform for youth development and community engagement.

  • Synergies

    Organises joint cultural and sports events with MATH, promotes initiatives through Maxwell Marketing Solutions, and nurtures young talent supported by Africa School of Entrepreneurship.

10

Order And Eat Restaurant: The Nourisher

  • Role

    Regulated by the Food and Drugs Authority (FDA) and brings farm-to-fork dining with fresh, sustainably sourced meals.

  • Positioning

    A leader in sustainable, mobile dining solutions tailored for modern consumers.

  • Synergies

    Sources produce from MIG’s farmers, relies on Maxwell Logistics for deliveries, and incorporates sustainability principles championed by EcoAfrica.

11

Maxwell Marketing Solutions: The Communicator

  • Role

    Bridges communication gaps using low-tech USSD platforms and strategic media placements.

  • Positioning

    A master of impactful storytelling and community engagement in rural and urban Africa.

  • Synergies

    Amplifies all our initiatives, promotes all our services, and supports training programmes from Africa School of Entrepreneurship and our partners and stakeholders.

12

Aurora Stratham Innovations: The Visionary Developer

  • Role

    Developing infrastructure for Industry 5.0, merging agriculture with technology, sustainability, and human creativity.

  • Positioning

    A leader in transformative real estate merged with modern tech solutions.

  • Synergies

    Collaborates with Maxwell Homes on large-scale developments and aligns with EcoAfrica to integrate sustainable designs.

13

Prime WellMax Company Limited: The Cooperative Force

  • Role

    Facilitates bulk negotiations and cooperative deals within the ecosystem members.

  • Positioning

    A collective powerhouse optimising economies of scale and collective strength.

  • Synergies

    Negotiates logistics and procurement for Maxwell Logistics, Order And Eat, and WellMax Inclusive Insurance.

14

Maxwell Investments Company Limited: The Advisor

  • Role

    Provides business consultancy, sharing knowledge, strategies, and lessons learned – insights for growth.

  • Positioning

    A trusted advisor driving strategic decisions and knowledge-sharing within The MIG Ecosystem.

  • Synergies

    Guides ecosystem players, supports Africa School of Entrepreneurship, and advises WellMax Inclusive Insurance and WellMax Micro-Credit.

15

Positioning for Local and Global Partnerships

Sustainability as a Core

ESG principles and eco-friendly practices across the ecosystem align with global priorities.

Scalable Innovation

Digital transformation led by Confideo Technologies and Aurora Stratham Innovations offers cutting-edge partnership opportunities.

Human-Centric Growth

Focus on youth, women, and underserved communities ensures global impact and social equity.

The MIG Ecosystem

The MIG Ecosystem is not merely a collection of companies; rather, it serves as a blueprint for the future of inclusive and sustainable development. Rooted in innovation, collaboration, and impact, it welcomes partnerships that resonate with its mission to transform industries and uplift communities.