Sales & Marketing Management is a 2-day short course designed to provide participants with a comprehensive understanding of sales and marketing principles and their application in the business world. The course will cover key topics such as sales strategies, marketing mix, consumer behavior, and digital marketing. Participants will also learn how to develop effective marketing and sales plans that align with organizational goals and objectives. The course delivery options include both in-class and virtual training, and upon completion, participants will receive a KNUST certificate.

Unit 1: Introduction to Sales and Marketing Management
Unit 2: Sales Strategies and Tactics
Unit 3: Marketing Mix and Consumer Behavior
Unit 4: Branding and Positioning
Unit 5: Digital Marketing and Social Media
Unit 6: Sales Forecasting and Budgeting
Unit 7: Sales Management and Team Building
Unit 8: Emerging Trends in Sales and Marketing Management

This program is designed for professionals, entrepreneurs, and individuals who want to learn about sales and marketing management principles and their practical application in the business world. The course is open to individuals with a background in business, marketing, advertising, or related fields. Participants will gain practical skills and knowledge that can be applied in various settings, including corporate, non-profit, and entrepreneurial environments.

This course is ideal for individuals who want to learn how to develop effective sales and marketing strategies, plans, and tactics that can help their businesses grow and succeed. It is suitable for:
• Business owners and entrepreneurs who want to learn how to develop and implement effective sales and marketing plans
• Sales and marketing professionals who want to enhance their skills and knowledge and stay updated on the latest trends and practices in the industry
• Non-profit organizations and social enterprises that want to develop marketing plans to increase awareness and attract donors
• Managers and executives who want to understand the role of sales and marketing in achieving organizational objectives
• Anyone interested in learning about sales and marketing management principles and their practical application in the business world.